MP Filtri has appointed Geoff Carson as its new Product Applications Manager.

Taking on this exciting new role for the company, Geoff will work on developing new products, opening up previously untapped markets, and promoting MP Filtri’s innovative range of Tailored Engineering Design solutions.

Geoff brings a wealth of technical sales and product knowledge after a career spanning more than 30 years with some of the UK’s most successful engineering and technology firms.

With a strong focus on the European sector, Geoff’s role will see him be supporting the sales initiatives of MP Filtri’s UK sales team as well as its branch partners in the key markets of Germany, France, Italy and Scandinavia.

He will also be developing full training support programmes for customers and offering advanced technical guidance on bespoke customer requirements and builds.

MP Filtri UK Managing Director Phil Keep said: “Geoff will play a key role in shaping our product development for the future and opening up new markets and opportunities for MP Filtri.

“His wide-ranging sales experience and detailed knowledge of the engineering industry will support our ambitious plans for future growth.”